Founded in 2021 by CEO Anna Berger, a second-time founder who grew up in a construction family, and CTO Cara Kessler, who spent 10 years at LinkedIn, Trayd is a New York City-based construction payroll and compliance platform designed for specialty contractors. The all-in-one back-office operating system offers payroll, HR, scheduling, and field tracking tools, automating wage calculations, tax adjustments, and compliance reporting across union, prevailing wage, and multi-state environments. Since launch, Trayd has reduced average weekly payroll processing time from 14 hours to 27 minutes, grown its team from six to 24, and achieved over 600% year-over-year revenue growth. Backed by White Star Capital, Suffolk Technologies, Y Combinator, and RXR, the company completed its $10 million Series A in 2026.